The Cups (mississauga)

Founded in Toronto in 2015, The Cups is a premium Canadian dessert cafe chain dedicated to blending authentic Korean culture with a modern culinary touch. Operating under a rapidly growing franchise business model and recognized as an official member of the Canadian Franchise Association, the brand has expanded significantly across Ontario. It currently operates multiple locations spanning Toronto, Mississauga, Vaughan, Brampton, and Finch-Steeles, with further expansions underway. The Cups specializes in premium Korean-style bingsu (shaved milk ice), alongside a diverse menu of signature croffles, lattes, and specialty teas. Positioned as a premier destination for K-desserts, the brand focuses on crafting approachably elegant sweet experiences tailored for both urban downtown cores and suburban communities.